Hotel Astromare Venice

BACKGROUND

Hotel Astromare is a great value family holiday hotel on the Venetian coast just 45 km north east of the main island. With 64 rooms, three swimming pools, wide open spaces for sunbathing, a private beach, rooftop jacuzzi and in-house bar and restaurant, this 3-star is a mini-resort hotel with the bonus of having Venice just down the road.

PROJECT GOALS

Astromare looked to Fisheyes in 2014 in the hope of expanding its markets beyond Italy and to get a helping hand up into the realm of online visibility and sales. A fast, multifunctional and responsive website was required in several languages with content expertly written in order to get the message across - this hotel is a hidden gem!

FISHEYES AND HOTEL ASTROMARE

Seeing the potential of such a great value accommodation with so many rooms, Fisheyes duly invested in a site that ticked all the boxes, getting the message across in six European languages with thoughtful content, high quality photography and the Demand Prediction add-on to the WebHotelier Online Booking Engine, allowing the parent Mar Hotel Group to fine-tune its rates for maximum conversion.

RESULTS

Thanks to its strategic location, this hotel had a trump card up its sleeve and thanks to a successful collaboration with Fisheyes, it was able to advertise its value to families across Europe with the added benefit of a studied pricing strategy. The results were mathematical: More exposure plus more value equals increased turnover year on year.

SUMMARY

Hotel Astromare Jesolo Venice is a fantastic family-orientated resort hotel with the cultural and historical city of Venice just visible on the horizon - a perfect combination that is now visible online, with the assistance of a modern and highly functional website and expert online marketing strategy.