Hotel Abruzzi Rome

BACKGROUND

The Hotel Abruzzi Rome is a medium-sized 3-star directly facing the Pantheon. Its choice location in the historical centre makes it a beacon for tourists to the Italian capital on a mid-range budget and the hotel offers thoughtful extras such as free use of a smartphone with Italian sim card for guests' use.

PROJECT GOALS

An aesthetically striking hotel in the 3-star category, the management of the Abruzzi sought a functional and attractive website that was not only in keeping with the accommodation's quality look and feel but could also compete with the finest accommodations in the city.

FISHEYES AND HOTEL ABRUZZI

Fundamental to the website was the Fisheyes WebHotelier online booking system and channel manager, allowing the hotel to regular keep an eye on what competitors are doing and ensure parity on a weekly basis.

RESULTS

Available in ten languages, this official site has grown from strength to strength in visibility and sales since 2013.

SUMMARY

In five years turnover has increased beyond the set targets and the Abruzzi continues to perform alongside the best and most popular accommodations in its class.