Four Star Hotel Rome, Hotel Anglo Americano, 114 Rooms, near Spanish Steps & Trevi Fountain

BACKGROUND

The Hotel Anglo Americano Rome is a superb 4 star luxury hotel in the very centre of the Rome within walking distance of the Spanish Steps, the Trevi Fountain, great transport links and all of the most notable restaurants and shops. The hotel has recently undergone over 2 years of refurbishment and Fisheyes was commissioned with the task of also renewing their website to make it more modern and pleasing. An easy-to-use online booking system was added along with an excellent video tour using our in-house specialised film crew, to give users and appreciation of the luxury standard of our hotel from their armchair. The website was also converted into a plethora of different languages to maximise exposure.

PROJECT GOALS

The complete redesign of the website using design and colours that conveyed the hotels Anglo Americano focus whilst at the same time providing excellent usability for the visitor that provided all relevant information attractively and succinctly. The beautiful interiors of the hotel were also conveyed through large quality images and a specialised video tour. This presentation was then converted to sales through an automated streamlined booking system.

FISHEYES AND HOTEL ANGLO AMERICANO ROME

Working with Hotel Anglo Americano has been an absolute pleasure from the outset. This four star hotel near the Spanish Steps and Trevi Fountain is a quality hotel and their staff and management were efficient and attentive. Fisheyes multi-national staff but origins in England meant that we understood the needs of English users to the site and were able to deliver what was necessary to everyone's satisfaction, but especially the users.

RESULTS

The design of the website has focused on visually conveying the quality and ethos of service of this 4 star luxury hotel, and with our specialised video tour, users are able to appreciate the high standard of the hotel without trawling through lots of text. The streamlined booking system and multi-lingual nature of the site also ensured that site visitors were converted to customers with greater success.

SUMMARY

The ability of Fisheyes to understand the needs of Hotel Anglo Americano and also to offer the technical expertise to deliver a new site that conveyed their high standard to the potential guest but at a low cost to the hotel has resulted in a relationship of mutual respect and profitability.