| 
Case Studies - 4 star Hotel in Rome - Hotel Stendhal, 30 rooms , Location
City Centre
 |
» Background - The
prestigious 4 star city centre Hotel Stendhal in Rome
approached Fisheyes in November 2002 about the possibility of creating
a profitable web site in time for the opening of their hotel in May
2003. They The Stendhal is part of the Silver Hotel’s collection
which includes the Hotel Mascagni and Grand Hotel Beverly Hills and
as existing clients of Fisheyes the Stendhal was well aware of Fisheye’s
capacity to design, develop and market a profitable web site.
» Project Goals
The goal was to develop a web site that was both aesthetically pleasing
and simultaneously profit-making i.e. well positioned in the Search
Engines i.e. msn, google, yahoo etc.
Similarly the Hotel Stendhal expressed their reluctance to become dependent
on tour operators and travel agents in such as they only have 30 rooms
and the hotel enjoys a very privileged position near the Spanish Steps.
In order to ensure that the web site sold rooms - Online Reservations
was a pre-requisite and was integrated into the site from the start.
» Fisheyes and Hotel Stendhal
A marketing strategy was developed which saw the web site developed
and translated into 6 languages. Competitive pricing policy and promotions
/ packages are input all year round in order to increase Customer Loyalty
and increase Repeat Customers. The policy of competitive prices and
guaranteed availability all year round through the web site have contributed
to the enormous success of the web project.
» Results
4 years on the results have been astounding, every year the number of
rooms sold online has increased considerably and with the web site recently
translated into more languages further exponential growth in sales is
a certainty.
» Summary
Through an already existing relationship between Fisheyes and the Hotel
Stendhal’s sister hotels the web project started off on the right
foot and has remained on track ever since. Independently owned and with
an entrepreneurial flair for business the owner has placed his faith
firmly in Fisheyes ability to take his hotel forward and to seek out
new and emerging markets, with direct reservations and no intermediary
costs.
|
