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Official Website: Hotel De Rome - Rome

Hotel De Rome - Rome

Four Star Hotel Rome, Hotel De Rome, 19 Rooms, near the Coliseum & Imperial Forum

Background

The Hotel De Rome, in the centre of Rome, is a modern 4 star luxury hotel in the perfect location to see all of the city's great tourist sites.  Only 400m from the Coliseum & its underground station, and also right opposite the Imperial Roman Forum, this hotel is visually stunning and decorated & furnished in a crisp modern style.  The hotel contacted us to create a website that was as visually attractive as their luxurious hotel but also functional to allow prospective guests to book at the best rates.  We therefore added our state-of-the-art real time booking system together with large photographs and a professional video tour of the property, to give guests confidence in what was awaiting them. 

Project Goals

To redesign the website in a way that showed-off the strong design features of the hotel but with strong functionality that converted this presentation into actual bookings.  To maximise exposure to potential guests through top search engine rankings and exposure via a whole host of languages.  To give the visitor confidence in their booking using video and photo mediums that enable the hotel to sell itself, and with the website providing the means through the booking system.

Fisheyes and Hotel De Rome, Rome

Many of the employees of Fisheyes, although experienced, are in a similar age range as the potential guests of this contemporarily designed hotel and so we were able to empathise easily with the user and communication needs of the hotel.  Our relationship with the Hotel De Rome management has therefore been highly successful due to a commonality of vision, quality and professionalism.

Results

A 4 star hotel, especially one as prestigious and crisp as this one, requires their image to be accurately conveyed to guests in a way that also preserves luxury and professional attitude to the hotel service.  The site was strong in conveying the hotel's qualities and the video service, high quality images, booking system and language capabilities of Fisheyes meant that this presentation was also converted into paying and happy customers.

Summary

Fisheyes understood the ethos of the hotel, the needs of the target audience and had the capabilities and experience to deliver a product that accurately conveyed this to user in such a way as to instil confidence to the user that was then efficiently converted to a booking.