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Case Studies - 5 star Hotel in Rome - Grand Hotel Plaza 200 rooms, Location
City Centre
» Background - The
Grand Hotel Plaza is one of Rome's oldest and most prestigous hotels.
Located on the fashionable Via del Corso the Plaza is ideally situated
for quick and easy access to all of Rome's major attractions. In addition
if it is retail therapy you are after then simply step through the swing
doors and take a left where you will find the exclusive Via Dei Condotti
perhaps Rome's most exclusive shopping boulevard.
» Project Goals
The objective was to create a web site which was both elegant and functional
whilst using a colour scheme which mirrored the existing hotel brochure.
Black is a colour which is universally associated with elegance and
as a consequence the predominant colour throughout the site.
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» The
Grand Hotel Plaza Rome
Established almost 130 years ago the Plaza's former guests include Winston
Churchill, Charles De Gaulle and more recently Julia Roberts and George
Clooney.... It was important that the rates and availability
on the Hotel's Online Booking System reflected the 5 star luxury quality
of the accommodation on offer. Consequently, every single room type
(12 different guest rooms from Classic Double to the Presidential Suite)
were input and as a consequence bookings have quadrupled since
the site was launched in early September 2006!
» Innovation
The site incorporates many innovative functions including a fully
interactive satelite map which may also be used as a route
finder for those guests arriving at the Grand Hotel Plaza by car. In
addition there is also a flash gallery and fully immersive iPIX virtual
tour.
» Results Thus
far the results have been very positive. Each passing day more rooms
are sold online than ever before... all through the Hotel's own web
site www.grandhotelplaza.com This means no commissions
or payments to intermediaries. Surely this is reason enough for you
to contact Fisheyes Ltd right now and find out how we can help you achieve
substantial direct sales through your own hotel web site.
» Summary
The Grand Hotel Plaza is without doubt one of the most prestigious properties
in the Eternal City. We at Fisheyes are extremely glad that they chose
us to redesign their existing web site and provide them with an online
booking system
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