FOUR STAR HOTEL – VOI DONNA CAMILLA SAVELLI ROME - 86 ROOMS IN THE TRASTEVERE NEIGHBOURHOOD OF ROME.
The Voi Donna Camilla Savelli Hotel has been a partner of Fisheyes since 2005. Originally part of the AlpiTour hotel group the Voi Donna Camilla Savelli required a stand-alone bespoke website in order to achieve increased visibility.
The goals were simple, achieve more direct bookings by installing the WebHotelier Internet Booking Engine onto the website whilst simultaneously improving the websites SEO and SEM. In particular the hotel was particularly interested in optimising the weddings page and services for romantic couples looking for an ideal wedding venue in Rome.
FISHEYES AND VOI DONNA CAMILLA SAVELLI
To obtain the best SEO results possible it was decided to use the original domain name and design a brand new website. The site was translated into 14 languages and our photographer made 3 different photo shoots, in addition Fisheyes activated various Web Revenue tools including the Rate Shopper, Price Widget and Parity Check software which have been instrumental in ensuring that direct sales increase.
Direct bookings have increased year in year out and in particular from the North American market. The hotel have been 100% cooperative in activating members only deals, exclusive offers and Geo Localised discounts for specific markets all of which have been instrumental in securing direct sales continue to increase. Wedding requests and bookings have also significantly increased since the site was published.
The Hotel and Fisheyes are in constant contact to ensure that the guest is getting the best available rate by booking directly online with this direct website.
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