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AUGUSTA LUCILLA PALACE ROME - 108 ROOMS NEAR TERMINI RAILWAY STATION.

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BACKGROUND

The Hotel Augusta Lucilla Palace is the flagship hotel of the Blue Globe Hotel Group in Rome. The owner Andrea Chin and his family have been involved in the Italian hospitality industry for the last 40 years. Blue Globe Hotels approached Fisheyes in 2007 and asked for a redesign of all of their official sites.

PROJECT GOALS

To increase direct sales through the official website whilst reducing greatly the commissions paid to the Online Travel Agents such as booking.com and expedia.com.

FISHEYES AND AUGUSTA LUCILLA PALACE

In the beginning sales through the website were not as high as anticipated this was largely due to the hotels working relationship with Wholesalers, apart careful consideration the Blue Globe Group decided to stop working with wholesalers and work exclusively with B2Cs i.e. Online Travel Agencies such as Booking.com , Agoda, and Expedia..

RESULTS

The results have been staggeringly good with direct sales and consequently profitability increased dramatically. It was a brave decision to stop working with the wholesalers but the group has never looked back and is extremely optimistic about the future.

SUMMARY

Augusta Lucilla Palace use all of Fisheyes web revenue tools including the rate shopper, price widget and competitor analysis to great effect. A top performer the Augusta Lucilla Palace continues to over perform and consistently ranks as one of the highest conversion rate hotels in Rome.