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Hotel Marina Club Baia Domizia

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BACKGROUND

Marina Club Hotel is a resort hotel on the seaside of the Baia Domizia in Campania. Known as the gateway to the south, this stupendous region is famous for its magnificent coastline, crystalline warm waters and exquisite cuisine. Resort hotels such as the Marina Club are only open in the warm seasons but are a magnet for Italians and foreigners alike, with a vibrant summer atmosphere in the large open spaces such as the hotel's private beach.

PROJECT GOALS

Many resort hotels like the Marina Club rely on repeat trade from within Italy and less on online marketing, but with an eye on the future and the wider world, the hotel management joined forces with Fisheyes in order to get an advantage on their competitors.

FISHEYES AND HOTEL MARINA CLUB

The Marina Club Hotel Fisheyes site reflects the refreshing resort hotel theme in its electric blue design and has an impressive ten pages to promote the hotel's many selling points. The site is translated into all of the European languages of the Marina Club's target markets and allows clients to book online in real time with best rates guaranteed.

RESULTS

Being a step ahead of the competition in terms of channel management, parity checks, SEO and of course, the sheer functionality of the site and Fisheyes' WebHotelier Booking Engine has put the Marina Club on the map in more ways than one, with a noticeable increase in turnover in new markets.

SUMMARY

Marina Club Hotel is now able to maintain its advantage in the market thanks to the Web Revenue tools like the Rate Shopper, Automated Parity Check, Demand Prediction Tools and Price Widget Comparison.