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HOTEL MICHELANGELO MILAN

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BACKGROUND

The Michelangelo Hotel in Milan is one of the largest hotels in the city with 300 plus rooms. Its location right next to the Central Station and 2 metro lines plus its conference centre with 11 different sized meeting rooms make this hotel the ideal venue for business and leisure travellers alike.

PROJECT GOALS

The current official site was massively under performing and was available in only 2 languages. Fisheyes redesigned the site and put it in 14 languages and was given the task of optimising the meeting rooms page.

FISHEYES AND MICHELANGELO HOTEL MILAN

Direct sales through the website have increased 200% over the last 3 years and the introduction of a Members Only customer loyalty program have only helped boost the official site's online reservations. Many new hotel openings in Milan have driven down the ADR – average daily rate but occupancy has increased to compensate for the lower hotel rates which are being seen all over Milan.

RESULTS

The client is extremely happy with the service that Fisheyes provides. A Direct twitter / facebook feed is being fed through the website and the rates are checked once a week to make sure that the website always has the best available rate guaranteed.

SUMMARY

The Michelangelo Hotel in Milan have been working with Fisheyes since 2008 and are extremely happy with the successful partnership. There are plans to redesign the website presently.