Introduction

Vincenzo and his sister Barbara took over the B&B Arena House Rome in 2003. They immediately contacted Fisheyes to create an attractive and alluring website with secure online booking service which would publicise their guest house over the internet. The existing website was completely overhauled, redesigned and adapted substantially.

Project Goals

The project’s objective was to produce a website that would permit the guest house to function far more independently. With its own website, the B&B Arena House could reduce its reliance on tour operators and travel agencies, which helps to maximise the generation of profit for the hotel itself as well as allow them to offer more competitive prices to guests. Via a well designed website which showcased the unique characteristics and appeal of the guest house, potential guests could book quickly, securely and most importantly directly with the B&B Arena House.

Fisheyes and Arena House

An excellent professional working collaboration was created between the B&B Arena House and Fisheyes, which favoured a successful outcome. A virtual tour page was added which allowed potential customers to view more of the excellent product offered by the B&B Arena House – satisfying competitively priced accommodation. The site also included a special offers page which could present seasonal promotions and be updated easily and regularly. A clear strategic plan was set in motion and over a two year period prices at the guest house remained highly competitive during the low season, with a system that could attract, serve and manage the arrival of guests.

Results

The project has been a thriving success, so much so that the B&B Arena House now sells ALL of its accommodation via its very own website thus making it 100% independent of large travel agencies and tour operators. On the popular website TripAdvisor, the B&B Arena House is placed at number 4 (from 250) of the best bed and breakfasts in Rome.

Summary

The collaboration between the B&B Arena House and Fisheyes has been prosperous and serves as a perfect example of how the internet can be utilised to maximise profit and generate revenue for guest houses in Rome.